EMPLOYER BRANDING
What Is Employer Branding? Employer Branding is the process of managing and influencing your reputation as an employer among job seekers, employees and key stakeholders. It encompasses everything you do to position your organization as an employer of choice. Your employer brand is your organization’s reputation as an employer. In simple terms, it’s what Job seekers and employees really think of you. It’s what they tell their friends and family when you aren’t around. Though it may not be tangible, your employer brand is an asset that requires constant cultivation. (Daley, 2022) Why Employer Branding is Important? Employer branding is more than just a marketing strategy. It's your company's competitive advantage in the talent war. Simply put, a focus on employer branding helps highlight all the things that make your company great and stand out in the world of potential applicants. At the same time, you can also view ...