EMPLOYER BRANDING

 

What Is Employer Branding?

Employer Branding is the process of managing and influencing your reputation as an employer among job seekers, employees and key stakeholders. It encompasses everything you do to position your organization as an employer of choice.

Your employer brand is your organization’s reputation as an employer. In simple terms, it’s what Job seekers and employees really think of you. It’s what they tell their friends and family when you aren’t around. Though it may not be tangible, your employer brand is an asset that requires constant cultivation. (Daley, 2022)

Why Employer Branding is Important?

Employer branding is more than just a marketing strategy. It's your company's competitive advantage in the talent war. Simply put, a focus on employer branding helps highlight all the things that make your company great and stand out in the world of potential applicants.

At the same time, you can also view areas that need work. It helps expose the organization's current weaknesses when it comes to attracting and retaining talent. In this way, employer branding can help double down on what you're doing well and show where you still need to work. 

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Advantages of Employer branding

• Lower Cost Per Hire -A strong employer brand fosters a great work environment and makes your brand more attractive to potential candidates. This in turn means that your employees will be more inclined to refer your organization to other professionals and that you may have a ready-made talent community from which to draw.

• Faster Time to Hire - On the one hand, having a strong employer brand allows you to attract qualified applicants. And usually speaking, you want to keep your best assets, meaning you won’t be replacing them anytime soon.

•  Savings on Salaries - A very important factor is, top talent candidates, seek more than just an attractive salary. Investing in employer branding gives you a competitive advantage and enables you to hire top talents without necessarily having to break the bank.

• Attract Passive Candidates - While offering a higher salary is generally the most effective way of attracting passive candidate saving a strong employer brand provides your organization with more selling points with which to pull them in.

• Visibility Equals Trust - No matter how attractive your position is, if people have a hard time finding information about your company or if you have a bad reputation online, you won't be able to attract the right candidates. Invest in employer branding provide the information candidates need by ensuring good website communication, building social media communities, and encouraging current employees to share their experiences online and can greatly increase brand appeal.

 

References

.zavvy.io, 2023. zavvy.io. [Online]
Available at: https://www.zavvy.io/blog/employer-branding-strategies
[Accessed 29 04 2023].

Daley, S., 2022. builtin. [Online]
Available at: https://builtin.com/employer-branding
[Accessed 29 04 2023].

Forsey, C., 2023. blog.hubspot.com. [Online]
Available at: https://blog.hubspot.com/marketing/employer-branding
[Accessed 28 04 2023].

resources.workable.com, 2022. resources.workable.com. [Online]
Available at: https://resources.workable.com/hr-terms/what-is-employer-branding
[Accessed 28 04 2023].

Wooll, M., 2022. .betterup.com. [Online]
Available at: https://www.betterup.com/blog/employer-branding
[Accessed 29 04 2023].