EMPLOYER BRANDING

 

What Is Employer Branding?

Employer Branding is the process of managing and influencing your reputation as an employer among job seekers, employees and key stakeholders. It encompasses everything you do to position your organization as an employer of choice.

Your employer brand is your organization’s reputation as an employer. In simple terms, it’s what Job seekers and employees really think of you. It’s what they tell their friends and family when you aren’t around. Though it may not be tangible, your employer brand is an asset that requires constant cultivation. (Daley, 2022)


Why Employer Branding is Important?

Employer branding is more than just a marketing strategy. It's your company's competitive advantage in the talent war. Simply put, a focus on employer branding helps highlight all the things that make your company great and stand out in the world of potential applicants.

At the same time, you can also view areas that need work. It helps expose the organization's current weaknesses when it comes to attracting and retaining talent. In this way, employer branding can help double down on what you're doing well and show where you still need to work. 

figure 1


Advantages of Employer branding

  • Lower Cost Per Hire -A strong employer brand fosters a great work environment and makes your brand more attractive to potential candidates. This in turn means that your employees will be more inclined to refer your organization to other professionals and that you may have a ready-made talent community from which to draw.
  • Faster Time to Hire - On the one hand, having a strong employer brand allows you to attract qualified applicants. And usually speaking, you want to keep your best assets, meaning you won’t be replacing them anytime soon.
  •  Savings on Salaries - A very important factor is, top talent candidates, seek more than just an attractive salary. Investing in employer branding gives you a competitive advantage and enables you to hire top talents without necessarily having to break the bank.
  • Attract Passive Candidates - While offering a higher salary is generally the most effective way of attracting passive candidate saving a strong employer brand provides your organization with more selling points with which to pull them in.
  • Visibility Equals Trust - No matter how attractive your position is, if people have a hard time finding information about your company or if you have a bad reputation online, you won't be able to attract the right candidates. Invest in employer branding provide the information candidates need by ensuring good website communication, building social media communities, and encouraging current employees to share their experiences online and can greatly increase brand appeal.

 


References

.zavvy.io, 2023. zavvy.io. [Online]
Available at: https://www.zavvy.io/blog/employer-branding-strategies
[Accessed 29 04 2023].

Daley, S., 2022. builtin. [Online]
Available at: https://builtin.com/employer-branding
[Accessed 29 04 2023].

Forsey, C., 2023. blog.hubspot.com. [Online]
Available at: https://blog.hubspot.com/marketing/employer-branding
[Accessed 28 04 2023].

resources.workable.com, 2022. resources.workable.com. [Online]
Available at: https://resources.workable.com/hr-terms/what-is-employer-branding
[Accessed 28 04 2023].

Wooll, M., 2022. .betterup.com. [Online]
Available at: https://www.betterup.com/blog/employer-branding
[Accessed 29 04 2023].

 

 

 

 

Comments

  1. In this post we can get a proper idea about employer branding. good job

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  2. Nice topic and this branding is very crusial for an organisations. Well said. But your 2nd and 3rd heading says about the Employee branding, instead of employer. May be i understood wrongly, or pleae check this only. Good contents and nicely presented.

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  3. Great post on employer branding, Rubi! It's essential for companies to develop a strong employer brand to attract and retain top talent.

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  4. Employer branding is important because it helps to attract and retain high-quality employees, reduce recruitment costs, and improve overall business success and growth. thanx for sharing more info

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  5. Learnt a lot from your blog. Thank you for sharing your knowledge

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  6. New topics , i learnt lot of..thanku

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  7. Thank you Rubi for sharing ! Employer branding should be happened in any organization to give value to their employees and the organization will get their loyalty back.

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  8. This comment has been removed by the author.

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  9. Great Topic... A great brand speaks for itself, in my personal experience... some good brands good salaries and good benefits to keep their reputation

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  10. Rubi, thank you for sharing. Any firm that values its employees and wants to regain their loyalty should implement employer branding.

    ReplyDelete

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